WINGS has its own personal philosophy that drives its projects and, more generally, its services. This philosophy is based on the concept of unity. WINGS believes that the point of sale should be understood and perceived as a unified communication tool and not only as an exhibition container. WINGS gives great importance to spatial order in such a way that displays, furnishings, and architectural structures form a unity where the spatial reference points are clear and unequivocal.
WINGS is a streamlined and modern company that sums up the characteristics of an architecture studio and a craft workshop. WINGSWORLDS, (the worlds of WINGS), represents the compendium of experiences and the prelude to the creation of conceptual worlds.
Here is the corrected text: With extensive experience in its own sector, WINGS designs and manufactures furnishings for shops and commercial spaces, with a particular focus on opticians and jewelers. WINGS analyzes projects from both architectural and functional perspectives, but above all, with regards to marketing and organization. Through thoughtful and well-balanced design, including the use of displays, appropriate lighting, furniture, and other elements, WINGS provides the means by which opticians and jewelers can achieve their goals and position themselves effectively in the market, thereby promoting commercial and professional success. We invite you to share your expectations with us, so that we can create a creative and effective project tailored to your needs.
STEP 1. THE FIRST MEETING, THE INTERVIEW, AND THE SURVEY - This is a crucial stage for both the designer and the client as it lays the foundations for the project's future development. Collecting as much information as possible, including organizational, technical, and commercial aspects, is essential to execute a well-centered project. The interview captures the empathic and creative side of the project, allowing for the creation of a communicative environment and a relationship of understanding between the store manager and the clientele. First impressions during this meeting can often determine the future development of subsequent phases. If possible, an accurate survey of the premises and photographic survey should be carried out. STEP 2. THE PRELIMINARY PROJECT OR AVANT-PROJECT - The preliminary project determines the reference guidelines for the project's realization. It is crucial to start well in this stage, as the detail and quality of the basic project will depend on the specific case's needs. WINGS uses top-of-the-market CAD and BIM applications for project realization. STEP 3. PHOTO RENDERING - The photographic rendering serves to create a preview of the project's realization and receive feedback on an emotional and sensual level to ensure it is on the right path. Our company uses 3D visualization applications at the top of the market, allowing us to do things well without falling into the trap of pursuing perfection at the expense of practicality.
STEP 4. THE ESTIMATE - On the planimetric table, each group of elements that make up the furniture is identified by a reference number, which will be included in the estimate description. This method ensures clear identification of the future supply and provides the customer with an easy-to-read vision of the project contents, even for non-experts. The preliminary project, budget, planimetric tables, and renders will be used to define the supply contract. STEP 5. THE EXECUTION PHASE - After the supply contract is defined, we move on to the executive planning phase, where several tables will contain dedicated design indications. The supplies will also begin, and workers will be mobilized for the project realization within the established time frame. Coordination is vital to ensure the correct execution of the civil works connected to the project. CONCLUSION: The topics covered in this presentation aim to facilitate the reader's understanding of the complex phases involved in project realization and do not constitute any commitment on the part of WINGS sas.
A selection of projects dedicated to the concept of jewelry stores
A selection of residential furnishings projects
Reception area characterized by a complex of counters and minimal back display.
Refraction area, contactology and ophthalmology with 2 refraction rooms, seated sales office, themed ophthalmological area.
Thematic area dedicated entirely to a brand or presentation.
Elongated and penetrating perspectives with the use of a long escape of light blades.
Refraction room visible trhough glass and metal.
Impalpable shapes and flavors for the area dedicated to niche frames.
Refraction area underlined by a large wooden and glass partition wall.
Contained and collected with great emphasis on the name of the store.
"Museum" show cases and floating shelves on a naturist enclave to enhance the premium brands.
There are two unique and distinctive features: a series of niches on an outdoor floor and an exhibition that subverts the planes of perspective.
Two parallel lines furrow the space, embracing it with a display ribbon harmoniously interspersed with the shoulders of the niches and with frames to be placed as desired.
At the end of the display ribbon, some vertical elements scan the space, blending in with the flush door that gives the entrance to the refraction room.
Combination of reception/dispensing tables with containing/ displaying support.
Dispensing sales counter and dedicated cases for the piloted sales area.
Camouflaged by an important sliding door in bronzed glass with exposed sliding hardware.
Almost located in the center of the store with counters powered from the ceiling by means of two columns in raw metal.
The floor reminiscent of a boat's deck gives the environment a warm and informal atmosphere.
A portal creates connection with the rear area with a rust-like iron finish.
Theory of display cases with transparent extreme sides.
Double-layer display cabinets with track-type accent lights and diffused blade of light.
Sales counters entirely covered in extra-clear lacquered glass.
Identifiable by the dominant presence of the battery of sales counters.
Low and airy to emphasize the character of the product displayed.
A writing in courier font attracts attention from the outside.
Themed display walls.
Materical effect elements.
Inclusion of custom made pictorical elementss.
At the entrance on the left hand. Express strategic property request. Sales counter for fast sales area.
With a broad mix with the exterior thus obtaining a multiplier effect.
Located in the mezzanine area with a wide view of the sales area.
Impalbable and aerial exhibition pyramid.
Raw metal frames arranged to support random displays.
Cozy and private with marble balustrade and display theory in massive wood and mdf.
Combined sales counter with visible equipment.
Compact with contrast of lines.
Open and double layered.
The shop is an experience: THE EXPERIENCE OF THE ESSENTIAL.
Lino Busetti WINGSLearn the form - become the form - forget the form - find your way.
IP MAN WING CHUN SHIFURegistered office: WINGS - via Leone XIII, 4 Pontoglio (BS) - TAX CODE AND VAT 02627850981