WINGS has its own personal philosophy that animates its projects and, more generally, its services. This philosophy is based on the concept of unity. WINGS believes that the point of sale should be understood and perceived as a unitary communication tool and not only as an exhibition container. WINGS gives great importance to spatial order in such a way that displays, furnishings and architectural structures form a unicum where, however, the spatial reference points are clear and unequivocal.
WINGS is a streamlined and modern company that sums up the characteristics of an architecture studio and a craft workshop. WINGSWORLDS, that is the worlds of WINGS, represents the compendium of as many workshops of ideas that are a prelude to the creation of real worlds for their customers.
WINGS, with a wealth of experience in the Optics and Jewelery sectors, designs and manufactures furnishings for shops and commercial spaces, particularly for Opticians and Jewelers. WINGS analyzes the project both from the architectural point of view and from the functional point of view, but above all, in terms of marketing and organization of spaces.
WINGS with a wise and calibrated design, through the use of displays, the correct lighting, furniture and other volumes provides the means with which the Optician and the Jeweler achieve their goal. WINGS in this way, realizes the correct positioning on the market of the Optics and Jewelery sales point, favoring commercial and professional success. We therefore invite you to share your expectations with us for the realization of a creative and effective project.
STEP 1. THE FIRST MEETING, THE INTERVIEW AND THE SURVEY - It is of great importance for both the designer and the client. On this occasion the foundations are laid for the future development of the project. It is therefore essential to start well. For the execution of a centered project, it is essential to collect as much information as possible of an organizational and technical nature as well as of a commercial nature. The interview also captures the empathic and creative side of the project to be carried out that will allow for the creation of a communicative environment, thus creating a relationship of understanding between the store manager and his clientele. With the first meeting, even the first impressions are born. Often these determine the future development of the subsequent phases. Where possible, it will be good to carry out an accurate survey of the premises as well as a photographic survey. STEP 2 . THE PRELIMINARY PROJECT OR AVANT PROJECT - The project advance is carried out in order to determine the reference guidelines for the realization of the project itself. Also in this case, the above is true, it is necessary to start well. The detail and quality of the basic project will be determined by the needs of the specific case. Due weight and due attention will be given to each situation. For the realization of the project, WINGS, is equipped with CAD and BIM applications at the top of the market. STEP 3 . PHOTO RENDERING - The photographic rendering serves essentially to create a preview of the realization, but also to receive the input that allows us to perceive on an emotional and sensual level if what is being undertaken is the right path. Notoriously, the best is the enemy of good. Photographic rendering allows us to do things well without falling into the dream trap of the best. This provides us with technology, and we try to make the most of what it offers. Our company is equipped with 3D visualization applications at the top of the market.
STEP 4 . THE ESTIMATE - On the plan of the project, every single group of elements that composes the furniture is identified by a reference number that will be reported in the description of the estimate. It goes without saying that this method implies an unequivocal clarity in the identification of the material object of the future supply and will allow the customer to have a vision of the project contents that will be easy to read even for non-experts. Avant project, budget, planimetric tables and renders, will serve to identify the object of the supply contract. STEP 5 . THE EXECUTIVE PHASE - Following the definition of a supply contract, we will move on to the executive planning phase carried out on several tables, each of which will contain the dedicated design indications. Together the supplies will also start and, at the same time, the various workers will set in motion for the realization of the project in the established times. This coordination is essential in order to guarantee the correct execution of the civil works connected to the project. CONCLUSION All the topics covered in this presentation have the mere purpose of facilitating the reader's comprehension of the complex of phases that follow one another for the realization of a project and do not constitute in any way a commitment on the part of WINGS sas.
A selection of projects dedicated to the concept of jewelry stores
A selection of residential furnishings projects
Reception area characterized by a complex of counters and minimal back display.
Refraction area, contactology and ophthalmology with 2 refraction rooms, seated sales office, themed ophthalmological area.
Thematic area dedicated entirely to a brand or presentation.
Elongated and penetrating perspectives with the use of a long escape of light blades.
Refraction room visible trhough glass and metal.
Impalpable shapes and flavors for the area dedicated to niche frames.
Refraction area underlined by a large wooden and glass partition wall.
Contained and collected with great emphasis on the name of the store.
"Museum" show cases and floating shelves on a naturist enclave to enhance the premium brands.
The display is massive, but not undifferentiated. The area dedicated to free service is easily identifiable.
It is easily identifiable too. The area of respect is clearly bounded by the benches and the floor.
The gallery-tunnel effect is not only understood in a broad sense. On the right side will take place photographic and pictorial works.
Combination of reception/dispensing tables with containing/ displaying support.
Dispensing sales counter and dedicated cases for the piloted sales area.
Camouflaged by an important sliding door in bronzed glass with exposed sliding hardware.
Almost located in the center of the store with counters powered from the ceiling by means of two columns in raw metal.
The floor reminiscent of a boat's deck gives the environment a warm and informal atmosphere.
A portal creates connection with the rear area with a rust-like iron finish.
Theory of display cases with transparent extreme sides.
Double-layer display cabinets with track-type accent lights and diffused blade of light.
Sales counters entirely covered in extra-clear lacquered glass.
Identifiable by the dominant presence of the battery of sales counters.
Low and airy to emphasize the character of the product displayed.
A writing in courier font attracts attention from the outside.
Themed display walls.
Materical effect elements.
Inclusion of custom made pictorical elementss.
At the entrance on the left hand. Express strategic property request. Sales counter for fast sales area.
With a broad mix with the exterior thus obtaining a multiplier effect.
Located in the mezzanine area with a wide view of the sales area.
Impalbable and aerial exhibition pyramid.
Raw metal frames arranged to support random displays.
Cozy and private with marble balustrade and display theory in massive wood and mdf.
Combined sales counter with visible equipment.
Compact with contrast of lines.
Open and double layered.
It is difficult to soar like an eagle if you work with turkeys.
Lino Busetti WINGSLearn the form - become the form - forget the form - find your way.
IP MAN WING CHUN SHIFURegistered office: WINGS - via Leone XIII, 4 Pontoglio (BS) - TAX CODE AND VAT 02627850981