/ Mission

Project and realization

WINGS has its own philosophy to enliven his projects, and more generally its services. Our philosophy is based on the concept of unity. WINGS strongly believes that the point of sale must be understood as a communication tool and not only as a displaying container.

WINGS is a modern and streamlined company which summarizes in itself the features of an architectural firm and a workshop. WINGS gives a great importance in spatial order so that the displays, the furnishings and the architectural structures compose an architectural unity where the reference points are clear and unambiguous. WINGSWORLDS, i.e. the worlds of WINGS, are laboratories of ideas which prelude to the creation of a real personal world for our customers.

WINGS, with a great experience in the Optics and Jewelery sectors, designs and realizes furniture for shops and commercial spaces, in particular for Opticians and Jewelers. WINGS analyzes the project both from an architectural point of view and from a functional point of view, but above all, in terms of marketing and organization of spaces.

WINGS with a skilful and calibrated design, with the help of displays, of the correct lighting, furniture and show cases provides the means by which the Optician and the Jeweler reach their goal. In this way, WINGS realizes the correct positioning on the market of the Optician and Jewelery sales point, favoring its commercial and professional success. We therefore invite you to share with us your expectations for the realization of a creative and effective project.

STEP 1 . THE FIRST MEETING, THE INTERVIEW, THE SURVEY - It is very important for both the designer and the customer. On this occasion, we are laying the foundation for all future development. Therefore it is essential to a good start. For the execution of an oriented project, it is important to gather as much information as possible: organizational, technical, commercial and so on. With the interview, we also capture the empathic guidelines that will allow the designer to create a project able to realize a relationship of understanding between the manager of the store and his customers. With the first meeting, are also born first impressions. Often these, determine the future course. Where possible, it will be good to make an accurate survey of the premises as well as a photographic survey. STEP 2 . THE PRELIMINARY PROJECT OR AVANT PROJECT - The avant project is carried out to determine the guidelines that will be the reference for the realization of the project itself. Even in this case is worth what said above, it is necessary to start well. The detail and quality of the basic design will be determined by the needs of the specific case. To any situation will be given due weight and due care. For the realization of the project, WINGS, is equipped with CAD and BIM applications at the top of the market. STEP 3 . PHOTO RENDERING - The photo rendering is used primarily to create a preview of the implementation, but also to have an input that allows us to perceive the emotional and sensual feeling if the one you are taking is the right way. Famously, the best is the enemy of the good. The photo rendering allows us to do things right without falling into the trap dream of the best. This provides us with the technology and we try to make the most of what it offers. Our company is equipped with 3D visualization applications at the top of the market.

STEP 4 . THE ESTIMATE - On the plan of the project, each group of elements that make up the furniture is identified by a reference number which will be shown in the description of the quote. It goes without saying that this method implies a clear unequivocal identification of the material in the future supply and allows the customer to get an overview of the design content that will be easy to read even for non-experts. Avant project, quote, planimetry and renders, will be used to identify the object of a possible supply contract. STEP 5 . THE EXECUTIVE PHASE - Following the definition of a supply contract, we will go to the stage of final design built on several boards, each of which will bring back the dedicated design guidelines. Start together also supplies production and collaterally the various workers are put in motion for the realization of the project on time. This coordination is essential to ensure the proper execution of civil works related to the project. CONCLUSION All the topics covered in this presentation is for the sole purpose of facilitating the understanding, by the reader, of all the steps that are followed for the implementation of a project and do not constitute in any way a commitment by WINGS sas.

WINGS is above all creativity, a door open to all cultures, a very real individual space, the idea that matter can take shape and determine its function. It is the world of lived things that evolves in the concept. It is the ability to be here and now with strength-courage-honesty to make it profitable and sustainable. Lino Busetti Managing Director ad Designer
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Ottica Antonioli Caravaggio BG


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It is difficult to soar like an eagle if you work with turkeys.

Lino Busetti WINGS

Learn the form - become the form - forget the form - find your way.

THE EXPERIENCE OF ESSENTIAL “When breathing arises from the bottom to the top, and then again, when bends from the top to the bottom, by means of these two turn points, you realize”. Shiva, with this Sutra, conveys to Devi the Tantric essence of breathing s unity generated by the conjuction of two experiences connected by two turn points. Thus, by the way, we can configure the unity applied to architecture: crossing over the barriers of the dualistic thought, that makes continuously floating the mind between two opposites against essentiality. In this case essentiality is meant at the origin, i.e. the exhibition of the essence of the language that the architectonic unity uses to communicate to an extremely heterogeneous community. The target is to force the mind to realize and not to intercept imaginary subliminal messages of persuasion. Whenever the message has been realized, whatever it is, free from flawed dualistic concept, you will make the user aware of your essence, and therefore, of your proposal. Lino Busetti WINGS
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Registered office: WINGS - via Leone XIII, 4 Pontoglio (BS) - TAX CODE AND VAT 02627850981

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+39 (0) 3200362698